Q: I thought TrueType fonts were for text only. How do logos work as TrueType fonts?

Most people naturally associate TrueType fonts with text. Arial, Courier New and Times New Roman are all examples of standard TrueType fonts containing text. There is, however, another standard TrueType font called Wingdings that contains symbols instead of text. Typing ‘abc’ produces symbols rather than text. We use a similar principle when producing a logo as a TrueType font. The logo is split into multiple characters; when the font is selected and you type the associated characters such as ‘abc’, your logo is displayed on screen.

Q: Why do you need to split the TrueType logo font into multiple characters?

We limit the complexity of a single cell within a TrueType font to ensure that it will display and print correctly at all sizes with all printer and screen drivers. In many cases we are able to use a single character, but will split the logo if required.

Q: Can color logos be made into a TrueType font?

Almost all logos can be produced as a TrueType font, although there are a few exceptions. Please contact us if you need confirmation as to whether it is possible for us to produce your logo. Although there is no support for color within the TrueType font definition, it is possible to create TrueType fonts containing versions of the logo, which are 'colorable'. We produce the font with each separate color of the logo associated with a different character. Then, using the color capability of your application, the color of each character is set to the required value.

As long as your application supports the required colors and allows the color of TrueType text to be changed, you will be able to use colorable logos.

Q: Is there a limit to the size that I can use my TrueType logo?

The only limitations are those imposed by your applications. Almost all applications support very large point sizes, so this is rarely an issue.

Q: Will my logo font work with all my applications?

Any Windows or Mac application that supports TrueType fonts will be able to use the logo. For colorable logos the application must support coloring of TrueType fonts. You can perform a simple test by typing in some regular text and seeing if you can color the text the desired color.

Q: What resolution is a logo as a TrueType font?

Like standard text TrueType fonts, the logo is defined as a perfect outline which is resolution independent. The only time resolution becomes relevant is when the image is output to either the screen or a printer at which point the image will be created by Windows at the resolution of the output device. Therefore, if you are using a 1,200 dpi printer the resolution of your logo will be 1,200 dpi.

Q: Do you create the actual logos?

We work from supplied logo art. If you need a topnotch professionally designed logo, we can put you in direct contact with some people that are the best in the business.

Q: I’ve heard the term ‘embeddable’ related to TrueType fonts. What does this mean?

TrueType embedding allows a document containing a TrueType logo to be sent to a user that does not have the font installed on their system. There are three main levels of embedding that can be set for a TrueType font.

  • None - This option does not allow a font to be embedded and is most often used by companies that wish to closely control the distribution of the logo.
  • Print/Preview - Makes the document read-only. Allows the user to view and print the document, but changes are not permitted. This is an ideal option when TrueType signatures are used, for the ‘signed’ document is effectively locked and is impervious to tampering.
  • Editable - Allows the user to view, edit and print the document without the font being installed on their system. The user will not be to use the font in other documents. This is the most common embedding level for TrueType logos.
  • Installable - This offers the same features as the Editable option with the added benefit that the TrueType font is permanently installed on the user’s computer. This level of embedding allows TrueType logos to be simply and quickly distributed throughout an organization, but also reduces the control of the distribution of the logo.

We can supply TrueType logos with any one of the above levels of embedding.

Q: Do documents containing TrueType logo fonts have smaller file sizes than those using graphic images?

Yes, the reduction in file sizes can be quite dramatic. Not only does this save on required disk space, but smaller documents load, save and print significantly faster.

Q: I have several versions of our company logo. Can they all be added in one font?

Yes, we generally keep related logos within a single font. It is quite common for companies to have a logo which can be used on its own, with the company name to the right and also with the company name below. In this example the logo on its own could be accessed using 'ab', the logo with text to the right using 'cdef' and the logo with text